Late night comedians appear lost of late.
Their writing staffs don’t have President Donald Trump to kick around anymore, although they keep trying to bring him back into the conversation.
Even worse? They’re reticent to mock the current Commander in Chief, his low-rated Vice President or any of Biden’s foot soldiers.
What’s a comedy showcase to do?
For one, watch Fox News’ “Gutfeld!” steal the late night crown from former king Stephen Colbert. Host Greg Gutfeld is the one host willing to mock President Biden without hesitation. And he’s crushing it in the ratings as a result.
Meanwhile, low-rated fare like “Full Frontal with Samantha Bee” continue to lag behind the competition. Bee’s show routinely comes in near or dead last among major late night entries. That didn’t stop TBS from hailing her performance and giving “Full Frontal” a valuable extension deal.
Now, Trevor Noah is joining her at the bottom of the pile. Or, in recent days, below the bottom.
The “Daily Show” host is as reliably progressive as his peers, although he occasionally will smite his own side (at least far more than Colbert or Jimmy Kimmel). Still, his show’s most recent ratings snapshot isn’t bad.
Late Night TV Rankings Nov 1-7
1⃣@GutfeldFox! @GregGutfeld – King! of Late Night!
#14 @cthagod pic.twitter.com/EqL60VeDjK
— RoadMN 📈 (@RoadMN) November 9, 2021
That 259K figure is down from previous time periods, but the other numbers are nearly as bad.
Late Night TV Rankings October 25 – 31
#14 @cthagod pic.twitter.com/hqdNibnWpr
— RoadMN 📈 (@RoadMN) November 2, 2021
The story was similarly bleak a few weeks back (“The Daily Show” didn’t crack this list…)
Late Night TV Rankings – Sept 6-12
#12 @IamSamBee pic.twitter.com/5wXc35hhrt
— RoadMN 📈 (@RoadMN) September 14, 2021
Earlier this year, Noah’s numbers weren’t good, but they weren’t as troubling as they are now.
Late Night TV Rankings – May 2 – 8
#15 @ConanOBrien pic.twitter.com/Yvo66hKJEo
— RoadMN 📈 (@RoadMN) May 12, 2021
Noah is learning the hard way that glad-handing the Commander in Chief isn’t smart for a satirical program. Biden is a deeply unpopular leader, and even progressive viewers wouldn’t mind a satirical swipe or two aimed at him.
“Saturday Night Live” is also discovering that inconvenient truth. The far-left showcase is experience its own ratings slump since President Biden took the oath of office. “SNL” even introduced its new Trump performer, James Austin Johnson, now that Alec Baldwin’s career is in turmoil following the shooting death on his recent movie project.
That hasn’t stopped the press from rallying around Noah. Variety suggested mere weeks ago that the lack of Trump material hasn’t hurt “The Daily Show” a bit.
Noah faced a different reality during the Trump era. Four years ago, the far-left LA Times said Noah had struck ratings gold thanks, in part, to Trump.
He scored one of the last White House interviews with President Obama. He notched his most-watched week ever in May, with more than 1 million viewers. Boosting his victory lap is his bestselling memoir, “Born a Crime,” his humorous and heartbreaking account of growing up poor in South Africa and having mixed parents.
That’s fool’s gold now that Trump is a private citizen.
Noah isn’t nearly as gifted, or funny, as his Comedy Central predecessor, Jon Stewart. Still, he successful took the “Daily Show” baton from Stewart in 2015 and has held his own in the late night wars.
That’s no small feat.
Reporters may still regurgitate Noah’s progressive yuks … while avoiding the rough news about his ratings. The comedian may have to tweak his programming, though, if he wants to avoid looking up at Bee’s dismal ratings.